I am a trained massage therapist, and San Francisco was the hub of "bodywork theater" as some of us liked to call it. Nearly all the 5 star rated providers I knew had formal schooling, and did continuing education. I went to massage school here in Texas but did additional classwork at Esalen and Harbin Hot Springs.
That's too bad a progressive place like ATX doesn't offer quality on the level of larger cities. Maybe I can do something about that...
p.s. I also think perhaps I posted this question on the wrong forum. For that I apologize, mods, I didn't realize I attached it to your section