Wal-Mart is trying out a gift card exchange for people who receive cards for stores they don't want: 
http://www.wtsp.com/story/news/2014/...ards/20898185/ 
After Christmas travels and gift exchanges, I have a chunk of cards given to me: Wal-Mart, Bath and Bodyworks, Target, etc.  And seeing Felina's ads for the season (and Felina, what you did for the families is WONDERFUL!) I'm wondering if there is a market within the hobby for exchange cards towards donations.
Of course, I've been on the road since 9 AM, so I'm simultaneously horny and exhausted.  I might not have the best ideas right now...